In progress
Onboarding and time-to-value
An area I want to dig into next: how products help users reach their first real "aha" moment faster, and what gets in the way of that in the first ten minutes.
B2CGrowthResearch
Work
A selection of product case studies. Each one covers the problem, the process, and what I learned.
UTS Sydney · Master's Capstone·2024
Vodafone NBN — Brand Awareness & Customer Acquisition Strategy
How I used primary research and competitor analysis to identify why Vodafone was losing the NBN market — and what a repositioning strategy could look like.
Marketing strategyConsumer researchPositioning
Read case study →In progress
Search and findability in B2B products
Another problem space I'm exploring: why search so often fails users in B2B SaaS tools, and how that quietly erodes trust and retention.
B2BSearchRetention
Full case studies available on request. Get in touch.