A selection of product case studies. Each one covers the problem, the process, and what I learned.
How I used primary research and competitor analysis to identify why Vodafone was losing the NBN market — and what a repositioning strategy could look like.
How we identified the moment users understood the product, then rebuilt the first 10 minutes around it. This covers discovery, prototyping, and measuring success after launch.
A deep-dive into why 30% of searches returned nothing, and how fixing it lifted retention by 12 points. Includes data analysis, cross-functional coordination, and trade-off decisions.
Full case studies available on request. Get in touch.