Work

A selection of product case studies. Each one covers the problem, the process, and what I learned.

Company name·2025

Redesigning onboarding to cut time-to-value by 40%

How we identified the moment users understood the product, then rebuilt the first 10 minutes around it. This covers discovery, prototyping, and measuring success after launch.

B2CGrowthResearch

Company name·2024

Solving zero-results search for a B2B SaaS product

A deep-dive into why 30% of searches returned nothing, and how fixing it lifted retention by 12 points. Includes data analysis, cross-functional coordination, and trade-off decisions.

B2BSearchRetention

Full case studies available on request. Get in touch.